What If The Next Amazon Is Sustainable And Owned By All Of Us?

An Innovative Plan To Create The Most Inclusive And Eco-Friendly Store.

Vivek George
8 min readJun 3, 2022

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My father is a successful entrepreneur and humanitarian. I learned from him that anyone could positively impact the world with enough effort and some smarts. As I grew up, my father regularly talked about going back to India to do something to help the poor. So from a young age, poverty captured my attention. It didn’t make sense to me that we lived in a beautiful house, with all the comforts one could need, while I’d see families in NYC, India, Latin America and various places I’d visit living on the street and hardly able to feed themselves.

While I continued to think about social issues, as I got older, my passion for the environment grew as well. As Climate Change, the plastic epidemic, decreasing biodiversity, and various ecological issues developed into more apparent problems, it became harder and harder for me not to help somehow.

My entrepreneurial mind combined with my love for both the planet and all life, pushed me to look for ways to solve these problems. Unfortunately, always leading to dead ends.

Then back in June 2020, the initial ingredients of an idea came to me that could address both of these issues directly. I thought, what…

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Vivek George

Founding member and chief catalyst @yuticoop. Consultant @shantibhavan. Know thyself.